April 8th, 2011
The first thing we did to start planning was brainstorm ideas for activities for the students to do, such as the Big Draw (a stop motion/animation activity),
a photo marathon, a green screen activity or a multi-camera shoot. We then decided who was going to be the executive producer of the entire event through 3 rounds of ballot voting, which culminated with Chloe being our fearless leader!Chloe chose 3 deputies to help her organise, plan and lead the event. I was one of the deputies chosen, along with Brad and James. We had our first meeting at my flat on the morning of Wednesday, February 16th. The first thing we did was decide that we needed to write up a questionnaire for the student to fill out to get some guidance on how they would like the media event to be. We all came up with different questions, but here is a list of the questions I came up with:
1. What area of media interests you the most?
A. Film
B. TV
C. Radio
D. Broadcast/journalism
E. Print media/publishing (magazines, newspapers, books, etc)
F. Graphics/animation/web design
G. Photography
2. What aspect of media would you most enjoy learning about and be able to see in action?
3. If you could be anything, what would be your dream media-related job?
4. Out of these options of media-related activities, which one would you most like to participate in? (Optional question)
A. The Big Draw (animation/stop motion focus)
B. Photo marathon/scavenger hunt
C. Multi-camera shoot
D. Green Screen activity
(list of possible activities...this way we could have an estimate of how many students would be in each group, etc)
We then decided that the class needed to be divided up into 3 sections, each one led by one of the deputies with Chloe's oversight - a marketing team, an organising team and a technical team. We decided James would be head of the technical team since that is his specialised area, Brad would be head of the ideas organising with an overlap of using his graphic design skills in the marketing area, and I would be head of the marketing team. We established that the marketing team would be in charge of pre-production items such as designing and creating T-shirts with our names and what area of media we specialise in for the students to come up and talk to us they want to; information packs to be given to each of the students when they arrive; and goody bags for them to take home with them full of Bath Spa Uni paraphernalia. We decided the items that would go in each would be as follows:
Information Pack:
- Itinerary/schedule of the day
- Course booklets, outlining each module
- Map of Bath Spa Uni, directions on how to get to the different rooms
- Invitation – ‘Welcome to Bath Spa University’
- Profiles of everyone’s names, pictures on the course + the areas they specialise in
- How to enrol at Bath Spa, the registration process
- Profiles of speakers we get to come in
Giveaway Bag: (need to contact SU to see how much we can get for free!)
- DVD or Bath Spa Uni flash drive of each group doing the big draw
- Pens/pencils
- I heart Bath Spa bags
- Free issue of Milk Magazine
- Free issue of Spa Life Magazine
- Milk stickers
I contacted Rosanna, the chief editor of Bath Spa Uni Milk Magazine, to see if we would be able to get free magazines to give to each of the students which she then said would be fine. She also said she would be happy to come and give a talk to the students if any of them are interested in magazine publication and everything that goes into it. We'll find out if we need her to after we get the questionnaires back from the students. I also asked Lee, who works for Spa Life magazine if we can get any free issues of those and he said it wouldn't be a problem - two things sorted!
After this meeting, Chloe created a facebook group for everyone to post the areas they would like to be involved in. From this, I was able to divide up the class into 3 groups of 6, depending on what they said they would like to do balanced with the talents and skills we've seen in the past. This is how I divided up the sections:
| Marketing (Esther) | Organising (Brad) | Technical (James) |
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| Patrick (photography) | Annie (paperwork) | Ant (filming/editing) |
| Claire (design) | Keiran (ideas) | Mike (filming/editing) |
| Lee (graphics) | Ross (technical) | Mandy (filming/setting up) |
| Leonie (illustration) | Rachel (ideas) | Harry (editing) |
| Ed (Contacting) | Kirsty (admin) | Tom (setting up) |
| Simon (meet&greet) | Carlina (ideas) | Edem (sound) |
At the next lesson (25.2.11), we asked if everyone was happy with where they were put and everyone said they were. After this we split up into our teams and established the areas we would be in charge of, key roles for everyone in the team and ideas for our area of the event. We decided that within the marketing team, there would be two sub-teams: Design and Contacting/Organising. I allocated three people to each group according to what they would like to contribute, along with their key roles within that group:
| Design Team: | Roles: | Contacting/ Organising Team | Roles: |
| Claire Hurst | - T-shirts - Goody bags - Photography | Patrick Bethell | - Contacting people, chasing up - Main organiser - Photographer on the day |
| Lee Evans | - Graphics - Information packs | Ed Whicher | - People person - Contacting - Meet & greet |
| Leonie Hunt | - Illustration - Logo - Putting together packs | Simon Partington | - Meet & greet - Talking to contacts - Comp airing on the day if needed |
We also were given the task to begin thinking about media angles for the event to attract media attention from local newspapers and magazines. We came up with the angle of the rising university fees; that while most students are protesting violently against them, we're trying to provide a positive outcome by throwing a media event to encourage prospective students that it's still worth applying to university despite the rising tuition fees. We also thought if there was any way we could get a local MP such as Don Foster to come and give his endorsement, this would be a guaranteed way to attract media attention.
After this, all the groups came together and we all decided on a structure of the outline of the day. After much debate and changing things around, this is what we came up with:
We were happy with our progress and everyone has something that they are currently working on in their area and key role. I'm excited about this event, everyone seems to be involved and happy in their respective roles. There is a LOT of work to get done, but if we all stay involved I think this could be a great event.
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