Press Release

The next thing we had to do was design a press release and contact the media to ask them to come and cover the event. I delegated the writing of the press release to Simon, since he has had experience in writing them in the past and volunteered to do it. This is the text he came up with:

"I'm writing to you on behalf of a group of students at Bath Spa University to officially invite you to attend an event at the University.

This is a very unique event in the sense that it is being organised entirely by the Creative Media Practice Students in order to encourage others to take up the course and pursue their ambitions through University.

In a time of rising fees and increased difficulties in attending University we hope that hearing from the students viewpoint will encourage others that Higher Education is a worthwile and rewarding path to take.

The event being held is for a group of media students at Bath College and will be being held on the Newton Park Campus between 10-3.

The event will be split up into small workshops were the students will get to participate in activities such as working with the green screen, shooting a scene in sequence and 'the big draw'."

I then finished writing the content, changed much of it, edited it and then designed the first draft along with Leonie, and sent to Lesley to run it past her. She said she thought the content was good, but it needed to be more eye-catching and appealing (see this post about researching media event invitations - much of it applies to press releases as well). Leonie and I worked on it on Wednesday and came up with a design for it (seen below).



Lesley also said we should run it past the marketing department at the university just in case to get their permission, so I did and when she wrote back she highlighted that we had forgotten to put the date of the event on it!! I have no idea how all of us had missed it, but it's a good thing we sent it to them first so they could catch it for us!

She also suggested changing some of the text and moving it around, which we took on board for the final product. I finished it off with the new changes using Adobe Illustrator. This is the design of the final press release we will soon be sending to the press: